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The Depression was too much for many of the independent carmakers, including Pierce-Arrow, Peerless, Stutz, Marmon, Du Pont, Durant, Duesenberg, Auburn, Hupmobile, and Kissel. The smaller automakers had sold one-quarter of the cars on the road in 1925, but that number dropped to just over 10 percent by 1933. Some of these companies were able to switch to other products to survive; however, the majority were forced to fold. Most of the smaller companies manufactured high-priced luxury cars, and those were the hardest hit by the collapsing economy. Packard was the only luxury car company to survive outside the Big Three, and it reluctantly introduced a scaled-down version called the "Junior" Packard in an attempt to increase sales. The demise of the luxury car companies had a tremendous impact on automobile parts suppliers and the custombody companies who made the specially designed bodies for the independent...
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This section contains 164 words (approx. 1 page at 300 words per page) |
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