Youth Prevails.

During the 1920s men's fashion, like women's, was markedly more youthful, more casual than it had been during preceding decades. The boom in business and the general prosperity in the United States caused a huge increase in the numbers of young men attending colleges and universities throughout the country. And these institutions, whether Ivy League or Big Ten, developed codes of male fashion that only the most independent or misguided students ignored. Collegiate fashions were widely covered in the popular press and in such fashion journals as Men's Wear and Gentlemen's Quarterly, the latter founded as a haberdashery trade catalogue in December 1926.

Heroes.

For collegians, as well as for their elders, the 1920s were an age of hero worship, and many of these heroes substantially influenced men's fashion of the day. Such sports figures as golfs Bobby Jones and Walter Hagen, tennis's...