The advent of the age of advertising spawned many ad icons and characters. Among advertising's most enduring and adored characters are the Campbell's Kids. Created in 1904 by Philadelphia artist Grace Weiderseim to appeal to women, the male and female cartoon characters have been used to advertise Campbell's products for nearly a century. The Campbell's Kids have undergone only a few changes to keep up with the times while their adventures have been played out through many ad campaigns. Product spinoffs of the characters have, included novelty toys and household items. With the Campbell's Kids and the bold signature red-and-white labels adopted from the Cornell University school colors, the Campbell's company created an image that has become part of the American consciousness.