South American Business Information, January 6th, 2004
Brazil, Jan 6, 2004 (O Estado de Sao Paulo/SABI via COMTEX)
The Brazilian advertising market will host a new agency, Y & R, created through the merger between Bates Brasil, which holds main accounts as Casas Bahia, Bradesco and Mercedes Benz, and Young & Rubicam, whose accounts are Vivo, Danone, Texaco, Kraft Foods (Lacta) and Colgate. The new...
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