The Greater Baton Rouge Business Report, March 25th, 2008
After months of research and planning, finding a location and acquiring financing, co-owners Leila Blumberg and Heather Savoy were ready to buy merchandise for their upstart lingerie store, Prive.
But knowing what labels and lines of undergarments they wanted to carry in their Towne Center shop was one thing; figuring out how much of each item to buy and convincing upscale manufacturers to sell to them was another.
"It was completely overwhelming," says Blumberg, a former account executive for a Baton Rouge publishing company.
For Blumberg and Savoy, hitting upon the right merchandise formu...
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