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Wrestling Marketing Muscle.(World Wrestling Entertainment Inc.)

About 6 pages (1,896 words)

Broadcasting & Cable, June 25th, 2007

By Marisa Guthrie

WWE's characters and cliffhangers drive global success in TV, film and digital

Ateary-eyed Stephanie McMahon, daughter of infamous World Wrestling Entertainment (WWE) Chairman Vince McMahon, vowed to avenge her father's presumed death. 'Vengeance will be true,' said the shaken progeny of wrestling's impressario, who may or may not have 'died' in a storyline currently running on WWE's cable and pay-per-view programming. Looking heavenward, she screamed, 'I love you, Dad!' into a microphone emblazoned with the WWE logo.

The current 'investigation' into McMahon's 'passing' ...

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Guthrie, Marisa. Broadcasting & Cable, June 25th, 2007. Wrestling Marketing Muscle.(World Wrestling Entertainment Inc.). Content provided by HighBeam Research.



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