Advertising Age, April 16th, 2007
Byline: Andrew Hampp Viewers who tuned in to keep up with Jack Bauer during last week's "24'' found themselves introduced to another mysterious character. Oleg the cab driver made his Fox debut in a series of animated eight-second interstitials staggered across the hour-long program. But Oleg wasn't attached to any advertiser or an extension of the latest "24'' plot point. Instead, he was the product of New York "innovation company'' Ideocracy, headed by Ted D'Cruz-Young, a veteran creative for Saatchi & Saatchi and BBDO. He said the idea for the character came out of the need for alternative...
HighBeam Research, Free Preview: 'Who was that mysterious man driving through '24'?(MediaWorks)(Oleg, an animated cab driver, introduced in the program)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
