Builder, February 1st, 2001
Whisper Canyon's textural brochure attracted high-income buyers in the West without a big show. Or even salespeople. You gotta love that. No REALTORS. No SALESPEOPLE. No GENERAL public. No grand openings. No tire kickers. Lots of success. Sound too good to be true? It can be done, and Whisper Canyon, in Highlands Ranch, Cob., is proof. Targeting high-income homeowners looking for a secondary residence or getaway house, North Pines Development set an ambitious goal: sell out a 47-lot infill community with 1.4-acre custom home lots within five months, without a lot of fuss. "We aimed for urge...
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