Comparative Literature, April 1st, 2002
ACCORDING TO LAWRENCE GROSSBERG, one of the ways we become aware of changes in the dominant ideology is, quite simply, by recognizing that "something 'feels' different" (275). Affect, Grossberg suggests, deserves our critical attention, because, whether we "know" it or not, affect already functions as one of the forms of our critical awareness. Like libido, it belongs to an economy of psychic energy rather than signs; located on the "plane of everyday life," it represents neither the "wholly ideological" nor the "simply semiotic" (276). Unlike libido, however, affect finds itself not merely in...
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