The Virginian Pilot, December 7th, 2007
I'LL BET you've seen a home remodeling TV show where a perfectly serviceable harvest gold-colored refrigerator is replaced with one finished in stainless steel.
Like it or not, color guides our purchasing decisions. DuPont officials say that 39 percent of carbuyers surveyed about color preference say that if they can't buy a car in their preferred color, they'll buy a different model altogether. So knowing which colors buyers prefer can make a difference in an auto company's bottom line.
DuPont has tracked consumer color preferences for more than 55 years. The company has issued its 2007 r...
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