Crain's New York Business, December 18th, 2000
When Starwood Hotels & Resorts Worldwide Inc. raised the curtain on its new W Hotel chain two years ago, critics hooted derisively.
Where Starwood saw a gutsy plan to create trendy, stylish hotels on a grand scale, critics predicted only tacky imitations of hotelier Ian Schrager's chic boutique properties-imitations destined for a quick flop.
In spectacular fashion, Starwood has proved the doubters wrong.
This summer, it will cut the ribbon on the biggest manifestation yet of its triumph, the new W Hotel in Times Square, a 52-story tower commanding one of the last great sites in the boomi...
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