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W brand focuses on international expansion.(Brief Article)

About 2 pages (682 words)

Hotel & Motel Management, June 17th, 2002

White Plains, N.Y.--Starwood Hotels & Resorts Worldwide's W Hotels brand is increasing its growth internationally and has a new vice president to lead that development.

Robert Koren recently was hired as vice president of operations for W hotels. Most recently, Koren managed Starwood's luxury properties in Costa Smeralda and Malta.

"I took the job because it's the most dynamic brand in the company," Koren said. "It's going to be more international, and I am an international person."

Koren will be responsible for future global development of the brand and will oversee operation of the bran...

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Walsh, John P.. Hotel & Motel Management, June 17th, 2002. W brand focuses on international expansion.(Brief Article). Content provided by HighBeam Research.



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