Business Communication Quarterly, March 1st, 1996
The use of visuals is an important skill that every business professional has to master. Business presentations depend primarily on visual information to convey information and statistics. Business students, therefore, need to develop their skill in this area and learn to use in a variety of situations. They should be taught to be creative and consider the ethical consequences of such visuals, since they could be used to confuse and deceive an audience. As business professionals, our students will write and speak as much in pictures as in words. Many of their readers, too, will be more comfor...
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