Variety, June 16th, 2003
Yes, the Hulk is big, and yes, his much-awaited movie should open really big.
But just in case, Universal has inked an unusual deal with Yahoo! and fostered tight integration with the Hulk vidgame to make the big, green meanie even bigger.
Corporate cousin VU Games has been working with filmmakers to tie together the film and vidgame so fans will watch more closely, and buy both.
"You may see a license plate in the movie and that will be a code to open up areas in th...
HighBeam Research, Free Preview: 'U adds bulk to 'Hulk' hype with games, Net. (Green Machine).(Universal City Studios' marketing of movie 'The Hulk')'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
