Grocer, November 27th, 2004
Christmas is an important time of the year for Cognac with more than 36%* of retail sales taking place between November and December.
Crispin Stephens, marketing manager for Martell Cognac, comments: "From a customer perspective, there are two good reasons to support cognac sales. It is a premium category with a high profit-margin and it is also growing ahead of the total spirits category at a rate of 5.6% ** per annum in the off trade. The growth is especially strong within the multiple grocers (8.9% *** per year) where Martell is currently the fastest growing cognac with a strong 17.1% **...
HighBeam Research, Free Preview: 'Trade up to Martell Cognac.(Martell Cognac)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
