Hotel & Motel Management, May 3rd, 1999
Proliferation of chains and independents offers hotels a two-way street to success
Deciding whether to brand or not to brand isn't as easy as picking the good- looking dance partner at prom, according to Dinubhai Patel, chairman of the independent Hoteliers Committee of the Asian American Hotel Owners Assn.
Selecting a franchise can pay off, but it's not a decision without risk. Patel, owner of three independent hotels and one franchised property, said a franchise property banks one-fourth of its bottom line on the power of the brand.
"To fly a flag is going to cost you 8.5 percent to 10 ...
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