Accountancy SA, July 1st, 2003
Most businesses and commercial organisations aspire to providing good customer service. Only primary industries or others that do not deal with the public directly or indirectly can afford not to genuflect at the altar of customer service. Notwithstanding this, it is only in the latter stages of the last decade that 'Customer Relationship Management' has entered the business lexicon, and even then it is debatable whether there is any common understanding as to what it actually entails. Yet again business leaders are looking to technology to help them achieve this, and small fortunes are being...
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