Business History, July 1st, 1995
The existence of an academic subject named socio-economics was news to me until this book arrived, and I feared it might turn out to be economics with the hard bits left out, on the pattern of the celebrated gibe about social history. That apprehension was not eased by the puff of a fellow-academic which - as so often - gives away more than it intends. The author, we are told, 'has done the nearly impossible [feat] of almost writing a novel about the history of economic ideas'.
In reality, the present book resembles not so much a novel as a relentlessly cheerful and at times whimsical manua...
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