Artforum, April 1st, 2004
ANDREW ROSS ON EXPORTING MAO
MAO ZEDONG FEVER BREAKS OUT ON EACH DECENNIAL ANNIVERSARY OF THE GREAT HELMSMAN'S BIRTH. ITS SYMPTOMS ARE INCUBATED AND THEN CAREFULLY DOCTORED BY CHINA'S LEADERS LEST THEY SPREAD TOO FAR AND WIDE. TEN YEARS AGO the celebrations of his centenary rounded off a mass spree of consumer parodies of Mao's image. Plunging his icon into the profane marketplace of kitsch helped to dissolve his charismatic appeal among the general population. This past winter's celebrations of his 110th had a more intimate focus. A rash of biographical publications and TV docudramas offered...
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