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The Hispanic market.

About 2 pages (718 words)

Los Angeles Business Journal, February 6th, 1995

Did you know that one out of every 50 Hispanics in the United States lives in the Los Angeles metropolitan area? Were you aware that currently 10% of the U.S. population is Hispanic, by the year 2020 it will climb to over 15%. Did you know that over 40% of Los Angeles County's population is Hispanic, representing 64-billion dollars in buying power. The Hispanic market is too big to ignore.

On March 16, 1995 at the UCLA Faulty Center, the Los Angeles Chapter of the American Marketing Association (AMA) will explore this fascinating and growing segment of the U.S. population at its 16th Annual...

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De Leon, Romulo; Turner, Steven D.. Los Angeles Business Journal, February 6th, 1995. The Hispanic market.. Content provided by HighBeam Research.



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