Daily News Record, October 17th, 2005
Byline: Lee Bailey, Jessica Pallay, David Lipke
Slapping a music celebrity's name on a garment is no longer a surefire formula for success. The rock- and rap-inspired brands that have made it have grown organically -- they typically use their associated bold-faced names in an oblique manner, drawing on an act's fame yet letting product speak for itself. Here, DNR next profiles some of the survivors.
ATTICUS
AFFILIATED TALENT Mark Hoppus (left) and Tom Delonge of Blink-182
FOUNDED 2001
DESIGNER Jamie Tallerico
DISTRIBUTION Zumiez, independent surf and skate shops
RETAIL PRICE POINTS T-...
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