Daily News Record, October 17th, 2005
Byline: Lee Bailey, Jessica Pallay, David Lipke Slapping a music celebrity's name on a garment is no longer a surefire formula for success. The rock- and rap-inspired brands that have made it have grown organically -- they typically use their associated bold-faced names in an oblique manner, drawing on an act's fame yet letting product speak for itself. Here, DNR next profiles some of the survivors. ATTICUS AFFILIATED TALENT Mark Hoppus (left) and Tom Delonge of Blink-182 FOUNDED 2001 DESIGNER Jamie Tallerico DISTRIBUTION Zumiez, independent surf and skate shops RETAIL PRICE POINTS T-sh...
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