Insurance Brokers' Monthly and Insurance Adviser, October 1st, 2004
Q What is telemarketing?
A Anyone who uses a telephone to make an outbound telephone call to sell a product, service or idea to another person is practising telemarketing.
Q Why is telemarketing crucial to the future success of most bnikerages?
A New prospects are needed to secure most brokerages' profitable growth. A high proportion of personal and small to medium insurance is sold via the telephone.
Consequently, managers must manage their outbound telemarketing resources efficiently and effectively.
Q What is the difference between marketers making outbound prospecting calls and those ...
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