Investors Chronicle - magazine and web content, May 22nd, 2007
The nephews of entrepreneur Michael Green are developing a new -look direct marketing business Nigel Bolitho
Tangent is a technology company with two distinct platforms. The first, Toolkit, aims to provide blue-chip companies with locally targeted marketing material. The second, Taobase, enables companies to create integrated, multi-purpose databases for customised marketing campaigns.
Toolkit gives local retail managers the flexibility to order marketing material appropriate to their location via a Tangent-hosted website. Users now include Wolseley, which uses the platform to produce mark...
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