Investors Chronicle, August 25th, 2006
13.5p - Aim - Direct marketing, or rather junk mail, is the bane of most people's lives. So the key for businesses is how to get their target customers to actually read what they receive, rather than just bin it. And this is where Tangent comes in.
By using new methods of delivery, including e-mail and text messaging, and by using ever more sophisticated methods of personalising marketing material, Tangent can achieve significant improvements for its clients in the strike rate of their marketing.
This is significant as the UK direct marketing industry is worth GBP2.5bn a year, but the old-...
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