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Structuring time and task in electronic brainstorming.

About 26 pages (7,747 words)

MIS Quarterly, March 1st, 1999

A group support system (GSS) may be employed to help in group brainstorming. An experiment was conducted to manipulate task structure and time structure in electronic brainstorming. Groups electronically brainstormed either on intact tasks or on partitioned tasks. Results showed that the groups in the partitioned task treatment produced 40% more ideas but there were no time effects. These differences can be explained by the ability of the partitioned task to refocus members' attention more evenly across the entire solution space.

Introduction

Group support systems (GSS) have been used in org...

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Aronson, Jay E.; Dennis, Alan R.; Heninger, William G.; Walker, Edward D., II. MIS Quarterly, March 1st, 1999. Structuring time and task in electronic brainstorming.. Content provided by HighBeam Research.



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