Dealernews, January 1st, 2007
Save Your Customer's Skin: It's Gear's Most Important Attribute
As an industry, we tend to talk about safety gear almost exclusively in terms of helmets. As enthusiasts, many of us and our customers feel that if we're wearing a helmet, we've got the protection thing covered. Our cover model, Brittany Morrow, had pretty much the same thought when an accident launched her into a year's worth of skin grafts, almost unbearable pain and a lifetime of disfigurement.
How many times have you seen riders show up at your place of business with just a helmet, shorts, a T-shirt and athletic shoes? (How ...
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