American Drycleaner, January 1st, 2004
'This is your marketing conscience speaking to you. The New Year has already snuck up on you and your business, and I bet you a gallon of perc that your New Year's resolutions (if you made any) didn't mention or even hint at marketing.
"Just remember, Mr. & Mrs. Drycleaner, when you reopened for business on Jan. 2, no mystical, magical miracle of marketing took place after Father Time clocked out on 2003. It's business as usual. The battle for market share starts again--and you have to do it on a shoestring budget."
In spite of my constant preaching, the assumption here is that the vast ma...
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