Cosmetics International, January 10th, 1992
Following the completion of its major shareholder reorganisation, leading Brazilian cosmetics company, Natura, has stepped up its product launch programme. This includes the debut of Simbios, a complete hair treatment system which bucks the two-in-one trend by featuring two shampoos which should be used alternately, and extensions to the male Tema line which is expected to increase sales to the men's market by six per cent.
Since 1989, US$30 million has been spent by the company on its reorganisation, which has included investment in new equipment as well as the major product launches. The ...
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