Latin Trade, September 1st, 2001
Professional management steers a family-owned group into profitable niches.
A MIN MURAD ALVES, CEO OF Brazil's Grupo Lachmann, faces a typical challenge: turn a troubled family-run business into a profitable, modern organization. The job grows harder by the day because mega-carriers and multinational logistics groups are increasingly dominating foreign trade in Brazil. The 41-year-old executive is slashing costs and focusing on niche markets to evade the corporate sharks.
Long before Alves was appointed to the helm of this Rio de Janeiro-based transportation group in February, the former m...
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