Crain's New York Business, September 11th, 2000
Julian Frost, a production manager for a New York publishing company, frequently eats out with vendors who want to impress him with a trendy meal. In the past two decades, he's lunched at some of Manhattan's finest restaurants, and once worked at a noted seafood spot himself. So Mr. Frost was rather surprised one recent afternoon when he left Esca, a hot new eatery at Ninth Avenue and West 43rd Street, after a $200 meal for three with an unfamiliar feeling. He was hungry. His diminutive seafood appetizer and entree of filleted fish hadn't come with any accompaniments whatsoever, and he didn'...
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