Publishers Weekly, November 21st, 1994
IN ONE OF the most ambitious moves yet by a book publisher into the electronic publishing world, Simon & Schuster has formed a new imprint, Macmillan Digital USA. The new imprint will be responsible for producing and distributing reference and computer book content in electronic formats, including CD-ROM and online.
Lloyd Short, former publisher of S & S's Que and New Riders Publishing computer book subsidiaries, has been named president of Macmillan Digital. He will report to Scott Flanders, president of Macmillan Publishing USA. Other management appointments include Kevin Howat as publish...
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