Broadcasting & Cable, November 22nd, 1993
Petry issues analysis of October Nielsen numbers
Of the three new talk strips, Columbia's Ricki Lake had the best October outing, according to an analysis of the local Nielsen rating books by Petry Television.
In early fringe time periods, Ricki boosted the women 18-34 audience by an average of 12 share points compared with the same time period a year ago, according to the Petry analysis. In daytime, the show boosted share levels an average of 4 points in the same demo category.
Nielsen issues October books for markets covering approximately half of the country.
Meanwhile, the other new ...
HighBeam Research, Free Preview: 'Ricki tops new talkers. (Ricki Lake) (Brief Article)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
