Response, October 1st, 2002
Richard Scheiner, a long-time direct marketing player, joined The AfterMarket Co. (AMC) in March. He is charged with new business development outside of the television arena. Recently, Response had a chance to talk with Scheiner about his experiences and his new opportunity.
Response: What companies have you served leading up to this new position at AfterMarket?
Scheiner: It started when Time-Life took me out of its financial department in 1982, and put me on the then floundering Time-Life Records business. By the time I left in 1988, we went from a $15 million operation to a $100 million ...
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