The Greater Baton Rouge Business Report, April 24th, 2007
The King isn't dead, it's just sleeping-and perhaps not much longer.
The Hotel King, originally built as headquarters for Standard Motor Car Co. in 1932, will have its interior gutted next month, according to Nu Vieux LLC, the firm managing the vintage structure's reputed comeback.
The plan is to turn the King into an upscale "boutique" hotel with about 90 rooms. The boutique trend - which emphasizes non-generic appointments and a limited number of rooms - is already old in New Orleans and many other cities. It's a move away from the cookiecutter, big-box concept which has dominated the indu...
HighBeam Research, Free Preview: 'Return of the King'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
