The Architects' Journal, November 4th, 2004
BCIA
For a project of any size which has made a significant contribution to the regeneration of an under-privileged area or the creation of new facilities or accommodation which has made exceptional use of brownfield sites
Winner: Bullring, Birmingham
Perhaps the bravest thing about the Bullring project was the decision not to bury its name along with the half million tonnes of earth, rock, concrete and steel stripped from the site as the original shopping precinct was wiped from Birmingham.
Brand is everything in today's retail business and the old Bullring had lost all credit. It epitomi...
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