Hotel & Motel Management, August 9th, 1999
In 1973, Red Roof Inns opened its first property in Columbus, Ohio, with the philosophy of providing guests a clean, comfortable room at an affordable price. In 1996, Red Roof Inns began an aggressive national franchising program. Our growth strategy calls for 50 franchised inns to open in 1999. One of the most important differences between the Red Roof Inns franchise program and the competition is that for 26 years, we have been an owner/operator. We know what it takes to develop and run a successful hotel. Because we want our franchisees to succeed, we provide them with the necessary resou...
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