California CPA, June 1st, 2001
Grassroots Campaign Stirs Up Debate on AICPA's Proposed Global Credential
BY THE TIME CHARLES OSGOOD got a hold of the term "Cognitor," an lampooned it in his "Osgood File" segment on CBS in early April, the profession already had sent the working name for the AICPA's proposed global credential to the compost heap of brand awareness. Postmortems on the heavily tested term revealed that while Europeans liked it, Americans almost universally reviled, an were even suspicious of, the term.
Cognitor's demise is a minor, though illuminating, event in the profession's ongoing struggle to increase...
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