The Washington Post, December 6th, 1999
Jon Schallert has been president of Schallert & Associates Inc., a national retail consulting firm, since 1983. He worked for more than a decade at Hallmark Cards Inc. We asked him about his experience with entrepreneurs placing their products with retailers. Q. Why do people with good product ideas often have trouble getting them into stores? A. Most entrepreneurs don't have a clue as to the complexity of taking a product from conception to selling it to a consumer. For example, let's say this great product idea actually gets manufactured. Many entrepreneurs manufacture products without analy...
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