International Trade Forum, January 1st, 1992
According to a new ITC market study, some possibilities exist for exporters of herbs in developing countries to increase their sales to Europe. Imports of dried herbs into four of Europe's largest markets total approximately 12,000 tons to 13,000 tons annually. Although traditional suppliers hold a strong position in this trade, exporters who can offer herbs of consistently high quality that have properties distinguishing them from those of their competitors in terms of flavour, colour and essential oil content should be able to obtain a firm foothold and possibly even command higher prices ...
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