The Washington Post, July 4th, 1989
This is what is going on today in the world of merchandising. Take a department store-any department store. "Sir, I'm interested in this electric popcorn maker. Is it any good?" " `Good' is not the word for it. This machine is the best that money can buy. It pops corn light and fluffy without ever missing a single kernel. We've been carrying this model for three years and nobody has ever brought one back." "In that case, let me have one." "Yes, sir. That will be $49.99. Did you want a service contract to go with it?" "I thought you said it was a wonderful popcorn maker. Why do I need a service...
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