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Pomegranate sows seeds of popularity

About 4 pages (1,219 words)

The Boston Globe, December 10th, 2006

Supermarkets can't keep pomegranate juices in stock. Farmers can't grow the fruits fast enough. They are everywhere - in shampoo, on lobster dinners, in beer, even on Christmas wreathes. Hard-to-eat, and until recently fairly obscure, pomegranates have become a national phenomenon. Companies rolled out 450 products this year featuring the ruby-seeded fruit, bringing the total to 961 products launched since 2003, according to the Mintel International Group, a market research firm. It's an unexpected surge in popularity for a fruit that has its roots in ancient Persia and took nearly 4,000 years...

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Jenn Abelson. The Boston Globe, December 10th, 2006. Pomegranate sows seeds of popularity. Content provided by HighBeam Research.



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