Video Business, January 29th, 2001
Brandishing the power of Pokemon
IT MADE A SUCCESSFUL TRANSITION FROM LASERDISO DISTRIBUTOR TO VIDEO SUPPLIER? STRIKING GOLD, SILVER AND GREEN WITH POKEMON. NOW IT'S BUILDING ON ITS AN/ME SUCCESS AND MOVING INTO NEW PRODUCT CATEGORIES, INCLUDING FEATURE FILMS.
Pioneer Entertainment, the wholly owned Long Beach, Calif.-based subsidiary of consumer electronics giant Pioneer Corp., began in 1987 as Pioneer LDCA, a software provider for the neophyte laserdisc market. Long considered one of the consummate providers of quality laserdiscs--especially with music and special editions--Pioneer becam...
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