Pharmaceutical Representative, May 1st, 2002
SELLING
A personal strategy approach to doing business
We all know how important first impressions are, because on a daily basis we subconsciously attempt to control the impressions others form of us. When attending a luncheon, or meeting a client in his or her office, we might pay a little more attention to what we wear and how we act.
But what about those critical business situations you are faced with that require more detailed planning, such as meeting a doctor and his or her staff for the first time, giving a presentation, directing a meeting, or handling negotiations? It is more than ...
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