Advertising Age, November 14th, 2005
1945
Pepsi touted its nickel price for 12 ounces as double the amount Coca-Cola offered for the same price. By 1950, however, with post-war inflation and sugar rationing, the company was forced to shift. After confirming Pepsi had twice the sugar of Coke, it used the slogan "more bounce to the ounce."
Market share
Not available
Ad spending
Not available
Ad message
Around 1943, Pepsi added, "Why take less when Pepsi's best" and "Bigger drink, better taste" to the old "Twice as much for nickel" effort.
Media use
In-store ads, promotion, magazine and newspaper advertising, network radi...
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