Broadcasting & Cable, April 24th, 2000
Procter & Gamble, the Cincinnati-based package-goods giant, has been one of TV's biggest sponsors over the years. In 1999, it was the second-largest TV advertiser behind General Motors.
But in the past three years, P&G's TV spending has slipped about 16%, or roughly $200 million, to approximately $1.1 billion, according to estimates compiled by Competitive Media Reporting, the New York City ad tracker. In the same period, the company's spending in the national spot market has dropped 50%. Meanwhile, the company's print spending is up.
In the following interview with BROADCASTING & CABLE De...
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