Grocer, April 29th, 2006
The grocery industry must focus on innovation and not price promotions, even as the war between retailers intensifies, says the boss of Procter & Gamble.
Speaking at an Institute of Directors' convention in London this week, Gianni Ciserani, the company's top executive in UK and Ireland,said P&G's brands in the laundry, nappies, feminine hygiene and shampoo categories were increasingly competing for market share based on promotional activity.
His comments come as The Grocer unveils new research showing that suppliers fear promotions are accounting for an increasing share of their sales Cis...
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