The Independent - London, September 7th, 2001
DIAGEO HAS got itself into a frightful pickle with Burger King. While the drinks side of the group seems to be firing on all cylinders, Burger King continues to wilt, which is hardly surprising what with BSE and our increasingly health conscious eating habits. The art of good management, however, is to take note of the trends and adapt, and in this department Burger King has been a lot slower off the mark than its larger competitor, McDonald's. There's no point in beating about the bush. Burger King has been a quite poorly managed business all round.
All this is causing indigestion at Diageo,...
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