Quality In Manufacturing, May 1st, 2000
Firm employs psychology theories for quality system improvement In 1913, psychologist John B. Watson published a paper titled "Psychology as the Behaviorist Views It" in the Psychological Review that is often referred to as the "behaviorist manifesto." He argued that if psychology were ever to be as objective as the physical sciences, it needed to give up its preoccupation with the mind and consciousness. He further stated that psychologists should redefine psychology as the "science of behavior"--observable, quantifiable, overt behavior. Watson had defined behaviorism as it came to be known....
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