The Independent - London, July 22nd, 1999
DAVID OGILVY was an innovative giant of advertising. He was the founder of Ogilvy & Mather, which became one of the largest international advertising agencies. He invented the concept of the "brand image"; he devised advertisements which became legends in their time; and he formulated his principles of advertising into a coherent body of doctrine.
He was born in 1911 at West Horsley, Surrey, the younger son of a gifted family. His father was a Scottish stockbroker who spoke Gaelic and had combined a Cambridge Blue for rugby with a First in the classical tripos. His mother, a Fairfield from Co...
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