Cosmetics International, May 5th, 2006
Brazil's leading franchise cosmetics player, O Boticario, is set to launch its most top end skin care line to date. The 19-sku range called VitActive has been in development over the past three years and has been researched extensively with a bank of over 3000 consumers. Going for a high tech and high quality positioning, the company has invested a record US$6.6m in the line's launch.
"It is extremely gratifying to create this kind of a product. Using such technology brings us-and Brazil--to a new level of excellence. It is a real achievement," commented Miguel Krigsner, company president a...
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